Content is King, Again

"Content is King" has been a byword for web marketing on and off for the last several years. With the increasing popularity of "web 2.0" (an appellation that appalls me--it's the same web it's always been, folks!) and Flash, the importance of good text has gotten away from people.

Just ask the hotel folks. Their own industry publications are telling them they need better, more organic keyword-driven and sales generating web content, as seen in this article.

If you're a hotelier bent on taking this advice to heart, remember yours truly is a copywriter with years of hospitality experience ;-)

Homework

I forgot how much *work* homework and classes can be.

I'm taking an SEO and website marketing class (technically two classes they require you to take concurrently) to learn a little bit more about the non-content aspects of SEO for my site. I'm hoping to learn a little more about design/marketing, too, since while I love the site Kimmer did for me, it's starting to feel like time to change things up. Plus I do all my own updates and the tables are driving me NUTS!

This is work. Seriously, like WORK. Since it's all about learning to market myself, this qualifies as marketing time, right?